Madonna Debuts Three Tracks on Hot Dance/Electronic Songs Chart
A trio of tracks from her upcoming 'Rebel Heart' album debut days after their arrival.
Madonna catapults onto Billboard's Hot Dance/Electronic Songs chart with three tracks from her upcoming Rebel Heart album: "Bitch I'm Madonna" (No. 14), "Living for Love" (No. 16) and "Unapologetic Bitch" (No. 26).
The songs, available for instant download upon pre-ordering the album (due March 10) or as a la carte purchases, were made available digitally in a surprise move at midnight on Friday (Dec. 19), following massive demo leaks earlier in the week. (An additional 14 demos leaked on Dec. 23.) The songs soar onto the chart, therefore, on the strength of only a partial week of sales and with only small benefits from other metrics (streaming, radio airplay and club play).
The cuts mark Madonna's first entries on Hot Dance/Electronic Songs, which premiered on Jan. 26, 2013.
Madonna told Billboard on Dec. 21 that "Living" went through more than 10 incarnations during the recording process, including ones with vocals from British singer MNEK. "There will be remixes with MNEK's voice," she confirmed.
As for radio airplay, top 40 has so far not warmed to "Living." It's received a mere 10 plays at the format (through Dec. 23) (led by KMXV Kansas City, which has sampled it three times). Then again, Interscope Records serviced the song at midnight, Monday morning (Dec. 22) as a soft sell. An Interscope source tells Billboard that the label will re-service the song after New Year's and decide on an official "add" date shortly thereafter. (Surely the song's rush release and Christmas week timing, when many programmers are on vacation, play into radio's general lack of interest in the song so far.)
Madonna last reached the Pop Songs airplay chart in 2012, when "Give Me All Your Luvin' " (featuring Minaj and M.I.A.) and "Girl Gone Wild" reached Nos. 24 and 38, respectively. "Luvin' "was aided by coordinated first-day plays on iHeartMedia-owned stations, as well as Madonna's performance of it during the halftime show at Super Bowl XLVI.
"The reason I wanted to call the record Rebel Heart was because I felt like it explores two very distinct sides of my personality," Madonna says. (The album's buzz spurred Madonna to top the Billboard + Twitter real-time Trending 140 chart on Dec. 22.) "The rebellious, renegade side of me, and the romantic side of me.