Style.com talked to Kuwait-based designer Shady Zeineldine, known for dramatic lace and embellished gowns who created the embellished nude bustier worn by Madonna for most of the dance sequences in the Living For Love video, and a few more pieces for the Grammys.
The piece is a masculine-feminine mix of corsetry and a tuxedo-like top – it’s the sort of tight, sexy, gender-bending thing we’ve come to expect from the Queen of Pop. (The Minotaur-horned, nearly nude male dancers who thrust around her, too, are sort of a Madonna signature.) For Zeineldine, it was a career first.
I’m a longtime, big fan of her, she’s everything for me. I'm a longtime big fan of Madonna. I tried to do something matador-inspired but with a touch of femininity, something more delicate. I used many kinds of lace and [decided on the] nude color for the lining to show her sexy body.
The collaboration came about through Madonna’s longtime stylist, B. Akerlund, and Zeineldine’s public relations team. After visiting the designer’s press showroom in Los Angeles, Akerlund requested he send sketches for the video. After a couple of months of re-sketching and getting approval from Madonna’s team, the deal was sealed. So can we expect to see more of Zeineldine’s creations during Madonna’s performance this weekend at the Grammys? He’s made a few pieces for the performer, but even he won’t know until Madonna takes the stage if they’ll be worn. All the more reason to tune in this Sunday night.